Autoentry is an Irish SaaS startup that Accountants, Bookeepers & SMEs use to automate data entry for receipts, statements, invoices etc.
The website was their shop window but the messaging was out of date, the architeure was confusing, it didn't capture the data that it needed to, and the visuals needed updating.
Autoentry is an Irish SaaS startup that Accountants, Bookeepers & SMEs use to automate data entry for receipts, statements, invoices etc.
The user journey was confusing and that was the initial reason for redesign. The visuals and the messaging was also out of date.
Analytics supported that thinking that the user journey was confusing, I used that to support my business case to the senior team.
We had a talented copywriter in house and so we simply worked our way through what we had on the current site, made everything read a lot more naturally.
We flagged possible messaging issues and discussed those with the product team. This was a really valuable piece of work and a lot of actions came from this for the product team.
Proof again that a good copywriter is worth their weight in gold, the entire rewrite took about 2 weeks.
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Found a fantastic agency in Limerick (Piquant). They were interested in the work and their quote was very competitive.
They were a really nice team and were genuinely entusiastic about the job.
We had the usual back and forths for mockups and we commented on them as they were made available. Their brand people and illustrators were really strong also.
The current website was designed in Webflow and we had a small UX team that were used to working on that platform. The creative agency that we really wanted to work with didn't work with Webflow and so I found a great webflow developer and he was happy to work off the designs provided by the agency.
I set up a call between the two so that they could answer any design questions, that was really quick and the build took just over a week!
Had a technical review to make sure nothing broke in the back end. The product was in a different environment of course but still important to do an audit
Ran tests and went live with practically zero issues.
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